From Screen to Store: Tribe Amrapali Looks to Turn Ramayana into a Jewellery Opportunity
Tribe Amrapali is extending its Ramayana association through two retail collections, seeking to connect younger consumers with traditional Indian jewellery, discovers Preeti Kulkarni.
PNG Jewellers Opens 81st Store in Ayodhya
Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.
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